Project Overview

Challenge

Ocho LDN, an anime-inspired streetwear brand, had a strong social following but lacked a mobile platform that captured their identity and converted fans into buyers.

Solution

I designed a bold, culturally aligned shopping app optimized for fast product discovery and checkout, leading the UX research, interaction design, prototyping, and usability testing.

Ocho LDN is an emerging urban streetwear brand inspired by anime culture. While the brand had a strong social following, they lacked a mobile platform that captured their identity and converted fans into buyers. The goal was to design a mobile shopping app that was visually bold, culturally aligned, and optimized for fast product discovery and checkout. This case study highlights my role in UX research, interaction design, prototyping, and usability testing.

Wireframe & Prototyping

Using Figma, I designed a series of wireframes to outline the core user flows of the Ocho LDN app — from product discovery to checkout and overall navigation. These low-fidelity layouts helped define hierarchy and structure before evolving into high-fidelity prototypes with interactive elements. The prototypes were used to test usability, refine visual direction, and ensure the interface reflected the brand’s anime-inspired streetwear aesthetic while remaining intuitive and engaging.